It all started on the 26th year of the "Mayfield 12" annual golf tour. It was on the last day of the three-day tour when 2 minds came together. Bob Dyer the old school golfer, and newcomer to the sport, Ian Dempsey, had an epiphany.

It went something like this........

Ian (previously a professional triathlete) couldn’t believe how tired he felt on the golf tour, He said to Bob “Why’s golf so tiring Bob, I feel less tired doing a marathon? I’ve only walked a few holes and feel like I have no energy, how do you feel?”

Bob looked across at Ian and laughed out loud, then responded “I’m thinking I always feel tired but it's probably my age or too many beers over the last few days mate”

After this, they continued to moan and talk about how physically & mentally, you never actually feel like you’re at your best on the golf course. Ian (who holds the 4th fastest long distance ironman time in the country) couldn't understand why no one was taking any supplements or focusing on nutrition to help with energy on the course.

Ian took it upon himself and started to test some of supplements he used to use to help with energy when competing, just as he thought, whilst testing some supplements his energy levels seemed to improve drastically. He got together a concoction of products for Bob to try. The results were incredible, Bob simply couldn't believe how much energy he had. They knew from that moment they wanted to feel like this every round of golf they played and more importantly, enable more golfers to feel like this. Off to work they went.