It all began on the final day of the 26th “Mayfield 12” golf tour. Bob Dyer, a seasoned golfer, and Ian Dempsey, a former pro triathlete and new to golf, struck up a conversation.

Ian was shocked by how drained he felt after just a few holes. “How is golf more exhausting than a marathon?” he asked. Bob laughed, blaming age and maybe a late night (we all know how golf trips go).

They both agreed - golf is more physically and mentally demanding than people realise. Ian started testing his old endurance supplements during rounds, and the difference was huge. When Bob tried them, he felt the same. From that moment, they knew: golfers deserve to feel their best on the course. That’s when the idea for SLICZ was born.